AI Insights · Timothy · July 2025
Top Beauty Retail Apps on iOS in Greece: Q2 2025 Performance
Explore the performance trends of the top beauty retail apps on iOS in Greece during Q2 2025, with insights on downloads and active users.
In the second quarter of 2025, the beauty retail app market in Greece showed diverse performance trends among the top five applications on iOS. Data from Sensor Tower provides a closer look at these trends.
SEPHORA - Maquillage, Parfum witnessed a varied pattern in downloads, starting the quarter with approximately 1.6K downloads and experiencing fluctuations, peaking at 1.8K in early May. Active users maintained a relatively stable presence, beginning at around 40.4K and ending the quarter slightly lower at 36.1K.
Notino: profumi e cosmetici experienced a download peak in early May with 1.9K, before seeing a decline towards the end of the quarter to 788 downloads. Active users showed a resurgence in June, climbing from 7.4K at the start to 8.3K by the end of the quarter.
MAKEUP - Beauty without limits showed consistency in active users, starting at 1K and gradually increasing to 1.2K by the quarter's end. Download numbers were relatively modest, fluctuating slightly around 140 per week.
Mein dm had stable weekly downloads, with minor fluctuations around 120. Active users began the quarter at 1.5K and ended at 1.6K, showing a slight upward trend.
Lastly, KORRES experienced a low but steady download rate, with numbers hovering around 50 to 100 downloads weekly. Active users data was not available for this period.
These insights from Sensor Tower highlight the dynamic nature of the beauty retail app market in Greece. For more detailed analytics and insights, visit Sensor Tower's platform.
